Frequently Asked Questions
What does Searcha Studio do?
Searcha Studio is a boutique marketing agency specialising in search and conversion optimisation for search engines and Ai.
We help small, local and family-run businesses grow online. Your website will become more visible in search and more effective at converting visitors into customers.
Why should I choose Searcha Studio over a larger marketing agency?
Unlike big agencies, we take a personalised approach. You’ll work directly with Sarah Hickin, who blends over 15 years of customer journey experience with SEO and CRO expertise.
We offer flexible packages from hourly rates to monthly retainers as well as a free introductory audit and strategies tailored to your business goals.
What makes Searcha Studio unique?
Our unique edge is combining SEO with conversion rate optimisation. Many agencies focus only on traffic, but we make sure that traffic actually turns into leads and sales.
Because of our extensive experience with the customer journey, we blend deep customer understanding with technical SEO expertise and conversion techniques rooted in data analysis and psychology.
Add in flexible support options and a data-driven yet human approach, and you’ve got a partner truly invested in your growth.
What types of businesses do you work with?
We primarily work with small businesses, family-run brands, and sustainable companies who want to grow online without losing their authenticity. Whether you’re in e-commerce, services, or retail, we tailor our SEO and CRO strategies to your business goals.
What is SEO?
SEO, or Search Engine Optimisation, is the process of improving your website so it appears higher in search results. Good SEO helps the right people find your business online, bringing in consistent, organic traffic without relying solely on paid ads
Isn’t SEO dead?
Not at all. SEO continues to evolve, but it’s more important than ever. People still search for products, services, and solutions daily. The difference today is that SEO must focus on high-quality content, technical foundations, user experience, trust signals and a strong brand story.
How does AI affect SEO?
AI is changing how search engines work and how people search, but it’s not replacing SEO. Instead, it’s making relevance, authority, and helpful content even more important. At Searcha Studio, we use AI as a tool for efficiency, but our strategies are built on human insights and behavioural psychology.
Do you only offer SEO?
We specialise in both SEO, CRO and marketing strategies for your online business. That means we don’t just bring visitors to your website, we also optimise your site to convert them into paying customers. Our services include monthly retainers, hourly support for quick fixes, and project-based solutions.
What are the benefits of ongoing monthly support?
Monthly retainers are designed for businesses that want consistent growth and long-term strategy. This includes regular reporting, strategy calls, and continuous optimisation that helps your brand stay visible, competitive, and ahead of search engine updates.
How much does it cost to work with Searcha Studio?
We offer flexible pricing to suit your stage of growth. Choose hourly support starting at $110 for smaller tasks, project support for defined goals, or a monthly retainer starting at $2000 for ongoing SEO and CRO strategy. Book a free audit and we’ll recommend the best option for your business.
How do I get started?
The first step is simple. Contact us for a free SEO audit or an initial strategy chat. We’ll assess your current online presence, highlight opportunities, and show you how we can help your brand grow online.